John Doerr once said, “Ideas are easy. Execution is everything.” For this campaign, execution truly was everything. Every piece of the puzzle had to align perfectly for the bigger picture to make sense.

The first step was identifying the right spaces that met our strategic criteria. We carefully defined our must-haves, ensuring each location would allow us to connect meaningfully with the right target audience. Finding suitable venues was only the beginning — the real question was whether the idea itself would resonate with the space owners. That is where proof of concept became critical. Before reaching the final consumers, we first had to sell the vision to our initial audience: the venue partners. Once they believed in the idea, execution could follow — and sell it we did. We successfully secured key locations, including Eko Hotels & Suites Convention Centre, Kuramo Restaurant, Purple Mall, Novare Mall, Onikan Stadium, and more.

The next phase focused on design and concept development, ensuring each installation blended seamlessly into its environment while maintaining a strong connection to the brand. Consumer recognition was essential — every visual element needed to clearly communicate the product’s identity.

Placement became a defining factor. Restrooms were configured strategically so mirrors naturally captured the brand experience, and where mirrors did not exist, we installed them to maintain visual continuity and engagement.

As the saying goes, people never forget how you made them feel. Our goal was to transform these spaces into immersive experiences. Consumers encountered the brand through scent, connected with its vibrant personality through visuals, and ultimately created personal memories by capturing selfies with the Aer brand.