MOVIE The Aer effect: Scents and Selfies Aer Power Pocket Restroom Initiative Campaign Who would you root for: the giant or the underdog? “For years, Swiss and Wind dominated the world of air fresheners. They were the undisputed champions with no real challengers. Small, vibrant, and incredibly bold, Aer was new, but her potential was […]
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MOVIE The Red Passion Campari On-trade Activation Bittersweet. Bold. Classy. Full of aura. Campari has always had an unapologetically unique personality. Loved by some and misunderstood by others, some would say it’s an acquired taste. Over time, some of its lovers began to age and fade with time. Recognizing this shift, Campari has a mission
MOVIE A Wave of Goodness Malta Guinness “A world of good” Activation In a market led by giants obsessing over margins and traditional strategies, M.G. is deploying a weapon they never saw coming: “Sharing Goodness”. By weaponizing generosity and rewriting the playbook, M.G. is planning a masterstroke to checkmate the Key Players and claim the
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